Qualified skilled applicants are hard to come by these days. To attract the right people to your job openings, you need to differentiate yourself from all the rest by writing a job posting that makes people want to work for you.
Here are some tips to make your listing stand out:
- Be descriptive.
When people go on to your post, they want to know what is involved in the job, what specifically they will be working on and what the expectations of a successful applicant looks like. Don’t skimp on the details, as it looks unprofessional and will drive people away.
Things to include: what a typical work day looks like, what the benefits of working there are and maybe even some reviews and feedback from current employees in similar positions. Again, people want to know what they’re getting into.
Qualified applicants will have many choices when it comes to employment, so this is an opportunity to differentiate the position and company. Always include more detail than less.
2. Include all qualifications and location constraints
This might seem obvious, but you’d be surprised about how many people do not include all qualifications necessary and any locational restrictions that might apply.
Be sure to include all of these, as it is a pain when applicants find out that they do not qualify as a result of misinformation on a job post. It also makes your job as an employer increasingly difficult when you get a flood of applicants that do not meet the specific criteria of the job.
Save yourself the trouble and be clear on what qualifications/certificates/training is necessary to successful hiring
3. Include something about company culture and mission
On Work in Trades, we have a specific section where companies can fill out company information/goals and mission statement. Make sure to include this information. Again, this is the place to convince applicants that your company is where they should work.
Things to mention: That your company is an equal opportunity employer, that you offer perks of benefits, if you strive for a healthy and safe work environment or are certified in safety conditions requirements for a state/province. All of that good stuff that are no brainers for quality company management, be sure to include.
If you really want to hire quality employees in this sector, especially a career that requires years of experience, you will have to offer something that other companies won’t. Give your potential new hire a reason to come to a potentially new province or part of the country in order to work for you.
Are you in a unique location that offers a number of amenities or activities? Mention that. Are you in a location that has cheaper housing? Definitely include that.
Also, at Work in Trades we have a “highlight your job” section where you can differentiate yourself from the crowd by highlighting your job in yellow! This has been proven effective for bringing more traffic to your posts.
And there you have it! With these tips more people will be attracted to your post, and you will have better success in your hiring process!
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